Coffee cup fee could cut use by 300 million, study suggests

  • Charging coffee drinkers for their disposable cups could cut their use by up to 300 million a year in the UK, according to new research.
  • Academics at Cardiff University tested a series of measures to tackle coffee cup waste and encourage the use of reusable cups.
  • Prof Poortinga found that the provision of free reusable alternatives combined with environmental messaging and a charge on disposable cups increased the use of reusable cups in one cafe from 5.1% to 17.4%.
  • “Our results show that, on average, the use of reusable coffee cups could be increased by up to 12.5% with a combination of measures,” Prof Poortinga said.
  • The most notable finding was that, while a charge on disposable cups increased the use of reusable coffee cups, a discount on reusable coffee cups had no impact on their usage.

Charges and other measures could drastically cut the 2.5bn disposable coffee cups used, study finds.
Continue reading “Coffee cup fee could cut use by 300 million, study suggests”